We value the practice of rumination, the pace of gardening, and the courage it takes to see the forest through the trees. We swim against algorithms, sedimentary beliefs, and self-serious sophistication. Interwoven throughout everything is a reverent sense of curiosity and a wholehearted respect for tradition.
Everything worthwhile is done with other people. With them you can break the fourth wall of isolation and tap into something infinite, something ancient. We believe in the strength of togetherness and of collaboration not as a means to an end but as a way of survival. Hand in hand, we plant seeds for the future and tend to them with wonder and gratitude.
For Your Dining Room
Where the magic happens. Our expert team’s deft touch at washing creates uniquely soft, decadent rugs. Each finished Beni rug is washed up to five times and dried on handmade racks under the desert sky. Our proprietary washing process took us three years of research and development to perfect. The top secret process locks in color fastness while breaking down and softening the wool’s natural fibers to achieve a lustrous sheen and velvety feel. Bring on the lounging.
Where It All Comes Together
Located on the atmospheric Route to Amizmiz, the Beni Studio is about 30 minutes from central Marrakech. Overlooking the High Atlas Mountains, we’re nestled in a verdant garden of olive and fig trees, sweet jasmine, and a sandy petanque pitch, not to mention an office pup or two.
